Mes Amis French Cafe

1. Business Overview

Can you describe the overall concept and vision of Mes Amis French Cafe?

What is the story or inspiration behind the name "Mes Amis"?

What products and services do you primarily offer (e.g., coffee, pastries, crepes)?

Who is your target audience? (e.g., age, interests, lifestyle)

2. Brand Identity

How would you like your cafe to be perceived by customers? (e.g., warm, elegant, friendly, luxurious)

Are there specific French cultural or stylistic elements you would like to include in your brand identity?

What emotions or feelings do you want your brand to evoke in customers?

3. Logo Design

Do you have any existing logos or visual assets you would like to retain or build upon?

Are there specific symbols, icons, or imagery associated with French culture or the cafe that you want to include in the logo (e.g., Eiffel Tower, croissant, crepe)?

Do you have a preference for a specific style for the logo? (e.g., modern, vintage, minimalist, ornate)

What color palette do you envision for the logo? Do you have any preferred or disliked colors?

Would you prefer a text-based logo, an icon-based logo, or a combination of both?

How will the logo be used? (e.g., signage, menus, packaging, website)

4. Typography

Do you have specific fonts you currently use or would like to use for the brand?

Would you like the typography to reflect a traditional French style, or are you open to other inspirations?

Do you prefer serif, sans-serif, or script fonts for your brand?

5. Color Palette

Do you have any colors in mind that represent your brand's personality and atmosphere?

Are there any colors that should be avoided?

6. Visual Style and Aesthetic

Are there specific design elements or patterns (e.g., art deco, vintage Parisian) you want to include in the brand style?

Can you share examples of other brands or logos that you like and feel align with your vision?

7. Brand Tone and Voice

How would you describe the tone of your brand’s messaging? (e.g., formal, friendly, witty, sophisticated)

Do you have any taglines, slogans, or phrases you would like to incorporate?

8. Application of Branding

What types of collateral will the branding be applied to? (e.g., menus, coffee cups, merchandise, social media, website)

Are there specific sizes or formats for the logo you need (e.g., square, horizontal, vertical)?

9. Competitor and Market Analysis

Who are your main competitors, and what makes Mes Amis French Cafe unique?

Are there specific brands (either within or outside the food and beverage industry) that inspire your vision?

10. Additional Details

Is there any additional information, preferences, or ideas that would be important to consider during the logo design and brand development process?

What is your timeline for the logo design and brand guidelines project?

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